Berripop Selects BrightBox As Agency Of Record

January 28, 2010 (HOUSTON, TX)…Berripop Frozen Yogurt, the quickly growing retailer in all-natural frozen yogurt based in Houston, TX has selected Houston brand marketing and design firm, BrightBox, Inc. ( to assist in establishing a unique and consistent online identity to keep them ahead of the game in the frozen yogurt industry craze that has swept the nation.

BrightBox will help to design a website that allows existing and potential customers to see the true brand and culture that Berripop has to offer. Berripop provides fresh, nutritious, natural yogurt and other delicious healthy treats including smoothies and shaved ices. Berripop has tapped into a rapidly growing consumer market with the possibility for a great deal of franchising expansion.

The appeal of the Berripop concept is in the fresh and healthy nature of their products along with the vibrancy of the flavors and the guarantee that the ingredients are natural and fresh. As the popularity in the coast-to-coast frozen yogurt craze increases, so does the competition.

“Consumers in Houston lucky enough to have visited a Berripop have given excellent positive feedback to this pure, refreshing frozen yogurt and we are excited about this opportunity to really flex our creative muscles with working with them on their online initiative” said Jason Arcemont, president and co-founder of BrightBox, Inc. Brightbox is looking forward to designing an image that properly portrays the fresh, fun, and healthy nature of Berripop, giving them a dominant leadership position in the world of frozen yogurt.

About Berripop
Berripop is a Houston-based frozen yogurt company specializing in in fresh, healthy and natural frozen yogurt, smoothies, shaved ices, and other nutritious food products.

About BrightBox
BrightBox is a Houston-based brand marketing and design firm serving companies spanning various industries. BrightBox provides client with a wide range of services including brand strategy, graphic design, animation, video production, copy writing, public relations, web development, and marketing communications. For more information, visit