September 28, 2010 (HOUSTON) — BICO Drilling Tools, Inc., with headquarters located in Houston, Texas has selected BrightBox Inc. to act as their strategic marketing partner as BICO increases their brand initiative and extends their market reach.

“This is a very exciting opportunity for both companies,” BrightBox President Jason Arcemont said. “We have enjoyed our relationship with BICO, and it’s rewarding to see them continue to grow and establish themselves as an industry leader. It is quite a compliment for them to acknowledge our creative support and marketing expertise with this commitment.”

BrightBox is an established brand marketing firm based in Houston, Texas. The company has been asked to analyze current brands under the BICO umbrella and make optimization recommendations. A new look and corporate graphic standards are just a few examples of what will be implemented across the board.

“BrightBox strongly recommends a suite of marketing tools and initiatives that build upon each other to increase our brand momentum and extend our market reach,” explained BICO marketing manager April Valentine. “Their team has provided a plan that gives us the best opportunity to capture our market segment’s attention with cohesive, consistent messages.”

A number of strategies will be put into play by BrightBox to ensure maximum brand optimization and reach within the market segment for BICO.

“We will address all elements of their current marketing initiatives, including web, print, digital, and presentation materials for trade shows and events,” Arcemont said. “We are currently involved in just about everything from the company’s branded shirts to the graphics on their corporate BBQ pit.”

BICO Drilling Tools, Inc. was founded in 1986 and specializes in the design, manufacturing, marketing, and servicing of down hole drilling motors, thru tubing motors, stators, drilling jars, shock subs, and hole opening equipment. All equipment manufactured is made for oilfield, mining, and horizontal directional drilling industries. BICO operates sales and service centers in Oklahoma, Louisiana, West Virginia and Wyoming, and also has offices in Canada. For more information, visit

BrightBox, Inc. provides clients with a variety of services including brand strategy, graphic design, animation, video production, copy writing, public relations, web development and marketing communications. For more information, visit