The BrightBox team headed west this past weekend to experience the famed Coachella Valley Music Festival. Arriving on Day 2 of the 3 day festival, the team caught performances by the xx, Hot Chip, MGMT, Major Lazer, Muse, Faith No More, Bassnectar and the Raveonettes. Between sets, and to escape the dessert heat before sunset, the BrightBox team headed to the fully air-conditioned Heineken domes to mingle with concert goers and fellow media magnates. Once the sun did disappear behind the mountainous skyline, the air turned frigid and the crowds exploded. Either you are moving fast or you’ll get run over because there was no stopping these masses from catching their shows. On the last day of Coachella, BrightBox saw performances by Thom Yorke, Gorillaz, Spoon and Matt & Kim.
Before heading back to the BrightBox headquarters, the team stopped off in Los Angeles to meet with Yaron Tilajef of Media Temple, Chef & Lifestyle expert Pace Webb of Taste of Paste, and actor/musician Ryan Donowho.
The trip to California was brief but widespread, thence after an eventful weekend, the BrightBox team headed back to Houston to prepare for their next big event… OTC 2010!