September 28, 2011 (HOUSTON) —BrightBox recently announced that it would merge with online marketing and social media giant Pop Labs, creating one of the most multi-talented and comprehensive branding firms in the United States from two of the most successful marketing companies in the world.
“This is going to expand the capabilities of our organization and allow us to go after not only bigger clients, but more flexible, multi-level campaigns,” BrightBox President and Co-Founder Jason Arcemont said. “Pop Labs and BrightBox complement one another perfectly, so this new team should be able to represent clients better than ever before.”
By joining together, the two companies will create one major marketing outfit designed to compete for large-scale accounts shopped by companies searching for a holistic marketing approach.
Pop Labs, one of the most successful and fastest growing internet marketing and interactive media firms in the US, specializes in online marketing, including SEO, site production, online market analytics, pay-per-click advertising, social media and email marketing. As online marketing has grown, evolved and transformed into a centerpiece of modern business, this skill set has allowed the company to engage with thousands of small and mid-level clients as well as several major conglomerates.
The decision for the firms to mutually merge comes on the heels of each company’s recent impressive achievement of making the Inc. 500/5000 List of America’s fastest growing companies.
BrightBox, one of the top-rated branding firms in the US, specializes in brand marketing design and analysis and provides clients with a modern outlet for traditional messaging, including advertisement, product messaging, public relations and other successful elements of a full-scale marketing campaign. Joining with Pop Labs creates more powerful outreach potential for the already successful firm.
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About BrightBox
BrightBox is a Houston-based brand-focused marketing and design firm serving companies spanning various industries. BrightBox provides clients with a wide range of services including brand strategy, graphic design, animation, video production, copy writing, public relations, web development, and marketing communications. The company has grown tremendously over the past few years with the creation of InkBox printing, a full service print house as well as ShowBox Exhibits, a manufacturer of tradeshow booths and displays.
For more information about BrightBox, visit their web site at www.brightboxonline.com, or read the BrightBox blog at www.brightboxpress.com.
About Pop Labs, Inc.
Created in 2004, Pop Labs Inc. is an interactive marketing company located in the Greater Houston Area. Since its establishment, Pop Labs has become recognized as an industry leader across the nation. The company provides a variety of services including SEO, branding and PR, social media consulting and application, email marketing, PPC/display ad management and a myriad of other forms of online exposure.
For further information on Pop Labs visit:
 Web site: www.poplabs.com
 Twitter: @gopoplabs
 Facebook: www.facebook.com/poplabs
 Blog: Lab Notes Blog