September 28, 2011 (HOUSTON) —ieSmartSystems, one of the most dominant players in the cabling, AV and security infrastructure installation market, has selected BrightBox Inc. as its major brand strategy partner and marketing representative.
“ieSmartSystems is the leading player in technology infrastructure consultation and installation,” BrightBox President and Co-Founder Jason Arcemont said. “We love clients who are looking to take something successful to the next level and have the potential provided by having built an already outstanding business.”
ieSmartSystems, a four-time Houston Business Journal Fast Tech 50 award recipient, has built its business with effective, client-focused business solutions based on relationship building and personal, 24-7 consultation. Started in 2000 by Gary and Doug Colvin, ieSmartSystems took the market by storm with the simple implementation of a business strategy of customer satisfaction and repeat business. More than 90% of their current business is from repeat customers, who range from small companies and municipalities looking for hands-on infrastructure help to highly recognizable, publically-traded large-cap businesses seeking business efficiency.
BrightBox, one of the top-rated branding firms in the country, will provide full-scale brand assessment, strategy and design for the company. Tactically, BrightBox will focus on image and web site graphics design, communicative outreach and advertising and public relations strategy.
“The design side of this project is chance for us to show our breadth as a company,” said BrightBox Co-Founder and Design Leader Patrick McDonough. “We need to maintain all of the positive aspects of the ieSmartSystems while helping them update and expand their concept so they can continue to be valuable advocates for their clients.”
BrightBox is a Houston-based brand-focused marketing and design firm serving companies spanning various industries. BrightBox provides clients with a wide range of services including brand strategy, graphic design, animation, video production, copy writing, public relations, web development, and marketing communications. The company has grown tremendously over the past few years with the creation of InkBox printing, a full service print house as well as ShowBox Exhibits, a manufacturer of tradeshow booths and displays. For more information, visit www.brightboxonline.com.