If you want to brand with the best companies, you have to observe the best companies. At BrightBox, we keep an eye on all brand trends to make sure we’re on top of our game.

Now we’re bringing our observations to you. Every Monday, BrightBox will offer you a look back at last week’s branding and get some perspective on what took place. Enjoy.

New Apple TV Commercials Flop
Apple is pushing Apple TV hard with commercials featuring an Apple genius during Olympics broadcasts. But the backlash suggests that one of the world’s gold media companies might have produced something that can’t even take bronze.

Former Apple creative Ken Segall says,“…Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers’ high points. This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can’t remember a single Apple campaign that’s been received so poorly.”

(Apparently, Segall forgot about “Lemmings”). Rupal Parekh at Ad Age has the full story.

NBC Flamed on Twitter for Olympics Coverage
NBC has agreed to show the Olympics to the masses, but there’s a problem: the broadcasts are delayed. So instead of seeing real-time back flips and high-flying Dream Team Dunks, Americans have to wait and watch the games in delayed time. NBC attempted to overcome the problem with a streaming service, but the service has had major issues. Meanwhile, the station has been hit with the #NBCfail hashtag all over Twitter.
NBC, one of the biggest media conglomerates in the world, unable to bring television to the masses? Not good for the brand people.
Brandon Ballenger sizes it up.

Alcohol Marketers Go Social
We’ve got an alcohol brand or two in our portfolio, so we found this particularly interesting. Alcohol marketers are REALLY in to social media. And apparently, a good chunk of the world’s major alcohols–Jack Daniel’s Whiskey, Bud Light, Coors Light, Smirnoff US and yellowtail—have shown significant increases in engagement. The biggest winner is Heineken, who went from 3,520 pieces of engagement per brand (including “likes,” comments and shares) post in January to 459 pieces of engagement per brand post in July.

eMarketer has the story
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Chik-Fil-A Mixes Business With Politics
My guess is you already heard this story.

Facebook Hammered Again
If Facebook were in a boxing match with Wall Street and BrightBox were its trainer, we would throw in the towel. Ouch. The most disastrous IPO in history only appears to have snowballed into a much larger and more serious set of problems for the world’s most populated social network. Now Limited Run, a company that allows stores to sell their own products, claims 80% of its ad clicks were from bots. The brand is now ditching its page altogether.

Zuckerberg can’t get a break. Emil Protalinski at CNet has the scoop.

Can’t get enough? Got something to add? Say hello in the comments or reach us at ideas@brightboxonline.com.