Project Description

CANINE BIO DYNAMIC

THE CHALLENGE

After experiencing first-hand the difficulty of watching a beloved pet suffer from severe joint pain, Dr. Lisa Daniel of Canine Bio Dynamic developed an innovative, safe, all-natural whole plant therapy to treat a variety of pet conditions including arthritis, fear, anxiety, seizures, GI disorders, and cancer. Canine Bio Dynamic’s specially formulated veterinary hemp oil – developed after years of veterinary research – provides a natural and chemical-free treatment for canine and feline pain.

Canine Bio Dynamic and BrightBox knew that pet-owners are picky about the products they give to their dogs and cats. To succeed, Canine Bio Dynamic would have to set themselves apart as a professional and trustworthy leader in the field of animal medicine. Everything from their website to their product packaging needed to establish a brand built around safety, quality, and natural ingredients.

THE STRATEGY

  • Positioned Canine Bi oDynamic as a leading producer of veterinary hemp oil
  • Developed a comprehensive brand identity through packaging, website, and print collateral that communicated the safety and quality of the product
  • Designed and developed an effective e-commerce website

THE RESULTS

  • Established Canine Bio Dynamic’s products as a credible treatment for dogs with joint ailments
  • Cultivated a strong corporate identity
  • Developed framework for website and ongoing webpresence
  • Made a meaningful connection with customers and brought relief to more furry friends in need