When it comes to selling food, a delectable taste and inviting smell take you farther than anything else. But how do you bring the authenticity and intimacy of the farmer’s market to the web? How do you convey taste and smell, the product’s major selling points, online?
How do you sell green chiles on the internet?
That was the obstacle for The New Mexico Green Chile Company, a family-owned business seeking to expand their market while preserving a brand identity that remained true to their values. This southwestern staple partnered with BrightBox to bring its flavor online through compelling visuals and content that let its personality shine through.
By refreshing their look and redesigning the website, we brought New Mexico spice to more and more satisfied customers.