On Wednesday, August 21st, Kevin Price of The Price of Business was joined by Brightbox’s Jason Arcemont as they talked with Aaron Eaves of Design Bigger; a Search Marketing Firm that focuses on true organic methods of developing a strategy that works to improve the standings and reputation of its clients.
Eaves warns against using “Black Hat” SEO tricks that cheat the system and could ruin a site’s reputation. Design Bigger uses “White Hat” strategies that build and optimize site reputation so that it comes out on top. Their goal is to reach the tipping point at which searches for products or services become synonymous with searches for a the brand.
Listen to the interview here – http://www.youtube.com/watch?v=uzye-sWcdPo