Consulting with Architects on Design and Floor Plans
Amenity & Finish Consulting
We provide builder-developer clients with a team of market experts in market analysis, planning, and design of real estate ventures. Our team approach begins by analyzing market conditions and providing valuable proprietary insight into buyer preferences. Our approach helps create, market and sell a development that more precisely targets buyers and creates greater profitability for our clients and enduring value for buyers.
For the maximum benefit, our partnership would ideally start at the earliest stages of planning and design. Our dedicated team of experts works as an extension of your company throughout the entire planning, marketing and sales process.
We will help define, qualify, implement, and manage the proper mix of competitive, and yet cost effective, marketing elements for your project.
We realize every project is unique, therefore we build a sales team specifically suited for each project. We encourage our clients to review resumes of recommended and pre-screened agents and be the ultimate decision maker as to their fit with your company’s culture.
Our experience is exclusively to new home marketing and sales in the residential and multi-use markets. We give clients a refreshed and strategic approach to their sales process. Our programs are constantly evolving and keeping pace with this ever-changing industry, assisting builders before the first shovel of dirt is turned.
Strategic Sales and Marketing Plan development and implementation
Engaging VIP leads early on coming soon signage and web-site
Marketing plans with detailed strategy, budget and schedule
Collateral design and messaging for the project
Comprehensive and targeted direct mail and email campaigns
On-site signage coordination
Public relations strategy
Event planning and coordination
Advertising and promotional items
Interior designer sourcing
Sales Center set-up & recommendations
ROI Driven. Results and Strategy Focused. BrightBox is always here to take the challenge, while making sure that we hit every detail, delivering on time, on budget, and exceed our clients’ expectations. Marketing real estate of all kind, including new construction involves a wide range of elements that require careful management.
Once the product type, price point and target buyer have been identified, it is critical to develop a marketing and advertising plan that drives qualified traffic to your sales center. This plan starts with developing the property’s brand – a reflection of its unique selling proposition relative to the competition.
BrightBox has strategic partnerships that pass benefits and savings on to our clients. As a brand strategy firm we have established relationships with media buyers, interior designers, public relations firm and more to greatly reduce your expenses, impacting your bottom line.
The BrightBox team understands crucial timing – when the best time is to grand open a new development. Sales efforts should not only start at the opening of your on-site sales center, but way before ground-breaking. We stress the importance of on-site sales signage and coming soon web-sites that generate sales leads from interested parties who then undergo our qualification process, needs assessment, and ultimately interested in purchasing. This program is an excellent way to develop extremely valuable market research information and interest in the proposed product, specific type, lifestyle interests and pricing.