Cause Branding for NonProfits: Moving from Corporate Donationships to Deeper Relationships

everal years ago, “cause marketing” was introduced as a new tactic to help companies sell their products by introducing a charity tie-in. Especially during holiday seasons, shoppers will notice products stating that a portion of proceed sales will benefit a charity. This is cause marketing – introducing a nonprofit tie-in to move products from shelves.

By | 12.04.2009|Uncategorized|0 Comments

Client News: New Nonprofit Provides Seniors With Way to Donate Unwanted Life Insurance Policies to Benefit Charities

LifePoint Charitable Endowment recently launched as the first-ever charity to accept, pool, and manage life insurance policies donated by seniors to benefit their favorite charities. LifePoint assumes responsibility for premium payments and distributes benefits to nonprofits designated by donors, without expense to the donor or the charity.

By | 12.03.2009|Uncategorized|0 Comments

BrightBox Acquires Twiin Media

Houston brand marketing firm BrightBox today announced that it has acquired one of its strategic partner businesses, Twiin Media, a custom trade show exhibit and event display design, fabrication, rental, and services company. The new subsidiary will remain as a separately branded company, now known as ShowBox Exhibits.

By | 12.02.2009|Uncategorized|0 Comments