To some, branding appears to be a magical world of fantastic psychological tricks that hypnotize and ensnare the average consumer while he or she rests on the couch, dumbly clicking the remote, or staring out the window at billboards on a weekend road trip. BrightBox’s philosophy has positioned us differently: We know that branding is [...]
September 28, 2011 (HOUSTON) —ieSmartSystems, one of the most dominant players in the cabling, AV and security infrastructure installation market, has selected BrightBox Inc. as its major brand strategy partner and marketing representative. “ieSmartSystems is the leading player in technology infrastructure consultation and installation,” BrightBox President and Co-Founder Jason Arcemont said. “We love clients who [...]
September 28, 2011 (HOUSTON) —BrightBox recently announced that it would merge with online marketing and social media giant Pop Labs, creating one of the most multi-talented and comprehensive branding firms in the United States from two of the most successful marketing companies in the world. “This is going to expand the capabilities of our organization [...]
Those who take great care in controlling their brands create more powerful emotional connections with people and succeed in realizing their dreams. In other words, your brand is part of your fulfillment. To better understand, help us assess these five personal brands and the impact they have had on the world.