If you had to attack your own business, what kind of strategy would you use? Are you weak in the public relations department? How is your marketing team? Do your managers communicate effectively? Does accounting track money well? Has finance been raising the appropriate amount of resources to take care of your expenses?
As a marketer, finding new, innovative ways to get out your ideas is only a very small part of what you do. Knowing when to use strategies that already exist might be even more important. There’s no reason to reinvent the wheel of marketing when half of your toolkit has already been invented. Here are five ways to stand on the shoulders of marketing giants.
Customer Service Powerhouse Signs on as Senior Project Manager September 28, 2010 (HOUSTON) —BrightBox has officially hired customer service expert Cassandra Franceschini for the position of senior project manager. Franceschini’s hiring is effective immediately, instantly improving BrightBox’s communications infrastructure and customer support. “Franceschini is going to add a new dynamic to our rock-solid, exponentially growing [...]