What is it that your employees really want? You tell us. You are the one who brought these people aboard and you will be the one who is in charge of keeping them.
Some people say that braggarts only boast because they are hiding their insecurities. Real winners don’t need to brag because everyone already knows how spectacular they are. You can say all the nice things you want about yourself, but your real strengths lie in your public reputation. When third party sources say pleasant things about you, you don’t have to say them about yourself.
The diagnosis for Google? Diverge, design and defend market share by doing what you do best. Don’t give people a reason to fall out of love with you.