MANAGEMENT IS BRANDING: Why Business Intelligence Matters

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle." -Sun Tzu’s Art of War Bright Box is a branding organization dedicated to anything that helps reinforce and strengthen your connection with a brand. Whether you need your site rearranged or your lobby turned upside down, we’re here to help.

By | 02.20.2012|Uncategorized|0 Comments

REVISITING POSITIONING: BrightBox’s New Take on an Old Idea

As a branding firm, BrightBox often has to deal with the positioning of our clients. While every client is different, one thing they have in common is that they are all looking to stand out with a strong, meaningful, emotive message in their respective categories. You have to position your company. And as we often tell them, you can’t position without a brand.

By | 02.16.2012|Uncategorized|0 Comments

OPEN-MINDED MARKETING: Learn from Other Fields

At BrightBox, our clients come from a wide variety of industries, including but not limited to home energy, oil and gas, human resources and commercial diving. To service our customers, we have to perform brand analysis from their perspective, our perspective and the contextual perspective of the industry. BrightBox has to research, embody the roles of our clients and learn as much as we can from them.

By | 02.11.2012|Uncategorized|0 Comments

Sales + Marketing + PR = Branding

At BrightBox, we are interested in combining creativity with strategy to find what is best when it comes to representing our clients. We have done everything we can over the years to test and create plans that work. What works is branding. And as part of the branding process, we use several other disciplinary tactics: Sales, Marketing, and PR.

By | 02.06.2012|Uncategorized|0 Comments