Only Branding Sells – The Hard Truth in the Showdown between Branding and Products

BrightBox hits the mark doing what we do best: branding. Indeed, some of the most average businesses in the world have risen to prominence based on nothing more than the creation of strong, emotive branding campaigns. Sometimes, we hear claims from other business leaders that marketing doesn’t matter if the product is strong enough. However, [...]

By | 09.16.2014|Branding|0 Comments

BrightBox Proudly Supports the Texas Freedom Run

Houston, Texas is both the most prosperous economy in the United States and a major hub for human trafficking. BrightBox CEO and Founder Jason Arcemont is known for raising awareness of both. This October, in partnership with Love 146, Jason is running clear across the State of Texas, completing 30 marathons in 30 days. His [...]

By | 09.03.2014|Branding|0 Comments