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Winshaw

Complete website re-design and SEO helped Houston hydraulic tools company reach new levels of brand awareness and visibility.

"Great design and overall knowledge of my target audience is why I went with BrightBox. Not only did they update my brand, but I was also able to give insight and feedback throughout the process for a product I'm really proud to present to my company and my clients." - David Shaw
The Challenge

Although Winshaw Hydraulics and Tools was already known in various industries, their static website wasn’t doing them justice. Companies in a technical B2B market space have to continue evolving to stand out and be taken seriously, which includes continually educating and communicating with clients. Winshaw needed a facelift to attract more clients and deliver detailed product information in an efficient manner.

The Strategy

BrightBox enhanced Winshaw’s online presence with a website re-design, instructional videos, and targeted content:

  • Created video tutorials to generate more traffic to the site and position Winshaw as a subject matter expert in the industry.
  • Designed an interactive website that offers product information in a clean, modern style.
The Results
  • BrightBox was able to capture the professional look and feel that Winshaw envisioned.
  • Winshaw’s clients are now able to find product information more efficiently, which positions Winshaw for increased conversion rates.