Although Winshaw Hydraulics and Tools was already known in various industries, their static website wasn’t doing them justice. Companies in a technical B2B market space have to continue evolving to stand out and be taken seriously, which includes continually educating and communicating with clients. Winshaw needed a facelift to attract more clients and deliver detailed product information in an efficient manner.
BrightBox enhanced Winshaw’s online presence with a website re-design, instructional videos, and targeted content:
- Created video tutorials to generate more traffic to the site and position Winshaw as a subject matter expert in the industry.
- Designed an interactive website that offers product information in a clean, modern style.
- BrightBox was able to capture the professional look and feel that Winshaw envisioned.
- Winshaw’s clients are now able to find product information more efficiently, which positions Winshaw for increased conversion rates.