Advertising is a world of its own, but BrightBox believes in firmly integrating your advertising efforts within your larger marketing plan. This way, advertising is properly listed as a tactic in your monthly strategy, utilized and integrated with every other touch point your customer experiences. There are many reasons to advertise in various print and digital mediums, but more often than not it’s for one of two purposes--increasing brand awareness or specifically promoting a product or service of greater interest. The BrightBox team offers you unmatched advertising relationships. From years of close contact with both local and national industry-specific websites and publications, we leverage relationships for your good--bigger and better opportunities to showcase your brand and promote your products and services. There are never-ending possibilities, but with our team, you get a recommended ad spend for media buys that put your brand in the right places, at the right times.
Print & Digital
Looking at advertising opportunities, our team selects the right ad packages that provide you with the best exposure and ROI in mind. Results-driven, BrightBox manages your media buy spending and gives you peace of mind from the hassle of putting together multiple touch points, tracking ad success and managing ad submissions month to month.
Traditional print advertising is anything but obsolete. In fact, for many industries, print advertising is still demanded by consumers as the preferred form of communication on promotions and specials. For other industries, print advertising is simply keeping up with the status quo, ensuring you have a seat at the table with your competition. Magazines, journals and newspapers are everywhere with unique readership and distribution channels. If programmed strategically, you’ll increase your own audience base and have very noticeable ROI.
Of course print advertising is often not holistic enough for your modern marketing stack. Also, most print advertising packages also incentivize with many digital spots for exposure. Digital advertising can include web banners, email blasts to captive audiences, social media buys, geo-targeting and PPC ads. PPC, or pay-per-click, is just what it sounds like. Although it can be costly, you pay for every click from an ad directed toward your website. This is strong tool to gain fast results in a short time. Responsibly so, we believe with services like these you should start out at manageable levels and work your budget up to greater reach. Time is important when launching a brand, product or service, but we also cannot stress enough the need to do it right--never cutting corners and fulfilling the set marketing strategy every step of the way.
BrightBox believes advertising is best managed as a marketing tactic. It can be tailored uniquely for your business goals and marketing objectives. We leverage our media relationships to bring you the best return on your investment.