Power of the Pen
Rather, the keyboard. Author Andrew Davis said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” What you say matters. Words have the power to move the masses and change the world. But just because you speak English doesn’t mean the words you use will capture what makes your brand special. If design is how you look and development is how you act, content is definitely what you say. And how you speak says a lot about you, much less what you say. Your voice’s identity is what separates you from your competition. Believe it or not, your target audience hears what and how your brand speaks in comparison to the others.
Don’t tell our other departments, but some even say “content is king”. The importance of unique content is undeniable and our writing team stands firm in prioritizing your message brought to market.
At BrightBox, every word counts. Our writers know that convincing writing is clear, purposeful, and catchy. Every sentence we craft seizes the perfect word choice and portrays the correct brand voice to leave a lasting impression on your customers. We only settle for content that paints a vivid picture of how your product or service will affect the lives of buyers. You should do the same.
Full Service Content Writing
At BrightBox, content is built following The Brand MapTM and once the brand voice and messaging has been established. Every piece of writing branches out from the foundational brand strategy. Frequent and strategic, we believe content should stay relevant, be written often and always stay ahead of your industry’s natural trend. We believe in forward thinking and direct communication that calls your target audience to act.
There is nothing the BrightBox writing team isn’t capable of creating. With a diverse background and varied expertise, each writer is well qualified to talk to nearly every audience in every industry. We stick closely to our process, believe in detailed and thorough interviews and resilient writing, proofing, editing and repeating. Whether it be improving SEO strategy or social media engagement, BrightBox writers do it all.
- Campaign Slogans & Ads
- Website Content
- Ongoing Blog Writing
- Whitepapers & Articles
- Press Releases
- Books & Ebooks
- Video & Radio Scripts
- Social Media Engagement