Email Blast Campaigns
Email marketing technology is used by 82% of B2B and B2C companies (Ascend2). That means there is no valid reason to not communicate to your target audience through email campaigns. At BrightBox, we have mastered the use of email marketing for every vertical we serve. Custom designs with focused call to actions, every email blast should communicate a unique message within a common brand identity. Emails are great for product promotions, event marketing, educating customers on useful subjects and more. Big or small, emails in many respects serve you as much as your customer.
Highly useful for testing and tracking conversion, email marketing at BrightBox is strategy-driven. We pair messaging and visuals to tell a story that draws your target to click, open and interact with your brand (and most often your website specifically). To execute this mass communication tool, our team not only can design, schedule and send your email blast based on a set marketing calendar, but we also can manage your email campaigns, reporting and analytics. We can acquire proven email lists of your target audience and show detailed reporting on the effectiveness of your email marketing campaign.
Testing & Conversion Tactics
Email marketing is one of the most economical ways to market a brand or product. Furthermore, you can A/B test, analyze data and resend with low costs and high effectiveness. As we note often, marketing is not magic. It’s a culmination of science and art that is proven, tested and achieved. By aligning email campaigns with your marketing objectives, we can communicate to your audience and report in detail as one of your KPIs. But how much does BrightBox already know? What should be tested?
We have tested and gathered detailed information by industry on email campaign effectiveness. Looking at send times, subject lines, call to actions and conversion techniques, the possibilities are endless. But the successfulness is not. Email marketing is black and white, with a standard gray area in the middle that we’re quick to test, monitor and nail down the best way to communicate to your target audience.
Open rates. Click rates. Bounces and subscription levels. We measure it all and generate reporting that help track KPI and better position our efforts to ensure your ROI is clearly communicated.