Increasing Brand Image
PR is often a beast all of its own. Unlike many of our marketing tools and tactics that are measured successful by our expertise in planning and implementation, PR works a little differently. For this tactic to reign beneficial for your business, we continue to build and leverage strong relationships with cross-industry influencers. In more ways than one, it’s about who you know. We don’t take that lightly and continuously breakthrough into new PR and media opportunities. From there, we look at our clients within any given vertical and do the absolute best to bring unique ways of exposure for brand awareness.
PR uniquely does not exist for promoting products and services directly. For that reason, ROI is less tangible, but KPI can still be tracked and monitored. From visibility, readability and shares, we can see how press releases and other public communication is accepted and transported. Rather than promotion, public relations exists for mass brand awareness efforts. Ideal for launching a brand, touting business “wins” and communicating big ideas to your target audience. To become first of mind, BrightBox not only leverages relationships for your brand but also creates opportunities for co-marketing in which two brands can gain more for themselves by promoting each other. Through every PR tactic used, we enforce your credibility, trust and power in your given industry. Your target audience is made comfortable with your brand, familiar with your business offering and eager to work with you.
Making a Statement
Make the news. Many PR firms blast out press releases accompanied by a generic pitch to contacts they’ve never met and cross their fingers that somebody picks up the story. We know that the pitch is the tip of the iceberg when it comes to public relations. The key to good PR is integrity and developing strong, personal relationships with journalists, bloggers, and other media influencers. We identify strategic openings that will earn your brand the opportunity to align with current events, industry leaders, iconic personas, and movements in digital, print, radio, and television media. We leverage speaking engagements, high-profile events, community outreach and more to help position you for better visibility.
Using nearly every PR tactic under the sun, BrightBox leverages our strong relationships to ensure that you make a statement every time. When you communicate, whether in be in magazines, news sites, journals, radios or blogs, we make you first of mind with compelling content that will not go unnoticed. Your competitors, your customers and your industry at large will notice your commitment to the market. We leverage diverse relationships across every vertical we serve from social publications to technical journals and news channels. Our expert team puts you in the right places, in the right light, with the compelling message to make a statement and gain invaluable brand awareness.