- Strategic Planning and Development
- Comparable Product & Market Analysis
- Product Mix & Pricing Strategies
- Consulting with Architects on Design and Floor Plans
- Amenity & Finish Consulting
We provide builder-developer clients with a team of marketing experts in market analysis, planning, and design of real estate ventures. Our team approach begins by analyzing market conditions and providing valuable proprietary insight into buyer preferences. Our approach helps create, market and sell a development that more precisely targets buyers and allows greater profitability for our clients and enduring value for buyers.
For the maximum benefit, our partnership would ideally start at the earliest stages of planning and design. Our dedicated team of experts works as an extension of your company throughout the entire planning, marketing and sales process. We will help define, qualify, implement, and manage the proper mix of competitive, and yet cost effective, marketing elements for your project.
- Sales Team Recruiting
- Sales Team Training
- Sales Team Management
We realize every project is unique, therefore, we build a sales team specifically suited for each project. We encourage our clients to review resumes of recommended and pre-screened agents and be wise counsel as to their fit with your company’s culture.
Our experience is exclusively to marketing and sales in the luxury residential and multi-use markets. We give clients a refreshed and strategic approach to their sales process. Our programs are constantly evolving and keeping pace with this ever-changing industry, assisting builders before the first shovel of dirt is turned.
- Strategic Sales and Marketing Plan development and implementation
- Engaging VIP leads early on coming soon signage and web-site
- Marketing plans with detailed strategy, budget and schedule
- Collateral design and messaging for the project
- Comprehensive and targeted direct mail and email campaigns
- On-site signage coordination
- Public relations strategy
- Event planning and coordination
- Advertising and promotional items
- Interior designer sourcing
- Sales Center set-up and recommendations
ROI driven, BrightBox is always here to take on a challenge. We make sure to hit every detail, deliver on time, in budget–always striving to exceed our clients’ expectations. All forms of marketing real estate, including new construction, involves a wide range of elements that require careful management. Once the product type, price point and target buyer have been identified, it is critical to develop a marketing and advertising plan that drives qualified traffic to your sales center. This plan starts with developing the property’s brand–a reflection of its unique selling proposition relative to the competition.
BrightBox has strategic partnerships that pass benefits and savings on to our clients. As a brand strategy firm we have established relationships with media buyers, interior designers, PR firms and more to greatly reduce your expenses, impacting your bottom line.
Our team understands crucial timing–for grand openings, unveilings and turns in the sales cycle. Sales efforts should not only start at the opening of your on-site sales center, but long before ground-breaking. We stress the importance of on-site sales signage and coming soon websites that generate sales leads from interested parties who then undergo our qualification process, needs assessment, and interest in purchasing. This program is an excellent way to develop valuable market research information and interest in the proposed product, specific type, lifestyle interests and pricing.